Working closely with Imagination, we created a film to launch product-reveal events in luxury private residences. A visceral experience of the latest Range Rover Sport SV, the work’s objective was to heighten audience senses and build intrigue ahead of seeing the vehicle in real life.Our film opens with a point-of-view shot of the Range Rover’s iconic steering wheel, immediately placing the audience in the driving seat. As the SV mode button starts to glow, it becomes the catalyst for a sequence of aggressive and gritty shots of the car twisting and turning through a dramatic landscape.